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FIFA 15 Coins Game publisher Electronic Arts (EA) has announced a historic shift from the console platform – recording over 155 million monthly gamers across its mobile titles over the last financial quarter.

The company made the announcement on the back of healthy Q2 results where it reported a profit of $3m, up substantially year-on-year upon a previous loss of $273m.

Net revenue was up 17 per cent to $1.22bn – with a massive 64 per cent growth in mobile raking in $123m.

Of the firm’s current offering, Fifa 15 sits atop the UK chart for a fifth week running in the vital run-up to Christmas.

Elsewhere, Fifa and Madden massively contribute to the firm’s mobile sports games logging in over 40 million monthly users, up by 250 per cent on the same period last year.

Many of these mobile titles are free to play, coming with in-app purchases. Earlier this year however the Advertising Standards Agency warned the company for failing to explicitly label that gameplay was limited in its Dungeon Keeper game without a monetary transaction.

Andrew Wilson, chief executive officer of Electronic Arts said in a statement: “Electronic Arts continues to put our players first, delivering new experiences, innovation and new ways to play.

“It was an excellent second quarter, with strong new titles, deep player engagement in our live services and ongoing digital growth driving continued momentum.”

Blake Jorgensen chief financial officer of Electronic Arts added: “By emphasising player engagement and our digital live services, we’ve grown revenue, expanded gross margins and delivered EPS well above prior year and our guidance.”

Following the news, EA shares closed on Monday up 1.65 per cent at $34.48 as a result of the positive forecast.

Although games like Titanfall, fifa and Madden have proven to be hits with consumers, fifacoinvip.com was voted the ‘worst company in America’ in 2012 and 2013 by the Consumerist magazine for allegedly mistreating gamers with its ‘arrogance’.

 

October 30, 2014 at 2:43 AM Flag Quote & Reply

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